IKEA was founded 1943 by Ingvar Kamprad in Småland, Sweden. Here the soil is considered barren, and the people are known for working hard, living on small means and using their creativity to make the best possible use of limited resources.
Today IKEA stores around the world attract around 300 million visitors annually. All IKEA employees know the simple and straightforward business idea by heart: to offer a wide range of well-designed, functional home furnishing products at prices so low, that as many people as possible will be able to afford them.
To achieve the low price, the IKEA designers cooperate with manufacturers to find smart ways of creating IKEA products. Then, the IKEA purchasers travel around the world to identify good suppliers with suitable raw materials. They buy in bulk – on a global scale – to get the best deals and pass the savings on to the customers. Last but not least, the customers do their part by picking up and assembling the furniture themselves.
The IKEA range, consisting of around 10,000 products, is basically the same at every IKEA store. The store is where the IKEA range comes to life and it is laid out so that customers not only find what they are looking for, but also get inspired by creative solutions for home decoration at very affordable prices.
Behind the recognisable blue and yellow facades is a worldwide, value driven company, committed to ethical standards, humanistic values, and a thriving IKEA culture. IKEA promotes the potential of every individual and values the diversity of its employees and customers.